Why You Should Be Using Google AdWords
Every
gain comes along with a certain payment; it can be hard work, intelligence,
power, or investment. The phrase applies completely to Google AdWords, as it is
a tool Google offers users to gain traffic through clicks against payment per
click. As the Google AdWords
Campaign costs money, the decision to use it may sound risky but it also comes
with assured business and traffic, and with the effective use of the Google AdWords Campaign, this business
can be driven to profit-earning revenue.
By using the Google AdWords campaign, Web sites
get instant traffic or gratification and therefore soon become effective direct
marketers. Users perceive these sites as popular, and therefore are likely to
click on the site for another purchase decision without giving it a second
thought. Also, marketing through the PPC ad platform levels the playing fields
for people and their competition. It gradually increases the value of the site
and takes the business to a level of brand. Thus, the feature of improved
hands-on experience makes Google AdWords more relevant for users aiming to
generate profit from their Web sites.
Google AdWords offers assured, immediate traffic to Web sites
against a certain investment, and therefore using this campaign comes with a
host of advantages for Web sites and businesses. Google AdWords is the main
advertisement and major revenue source for Google. It offers a Pay Per Click
(PPC) advertising campaign that includes ad programs with local, national, and
international distribution.
Google AdWords is one of the most useful methods of
bringing traffic to one’s site, but the fact that Google AdWords brings assured
traffic does not mean there is nothing more to be done. One needs to be an
active participant in the AdWords Campaign and choose titles, provide
descriptions and images, and understand keywords, conversion of keywords, and
so on in order to utilize Google AdWords for earning profit. A failure to do so
could lead to bankruptcy. Therefore, it is very important to manage a planned
and effective Google AdWords Campaign for a Web site. This article will discuss
the reasons why one can still use Google AdWords and how to implement effective
ideas with Google AdWords for profit. The first section includes the importance
of Google AdWords, followed by the reasons behind the popularity of Google
AdWords, and how you can use it effectively. Before going into the benefits of
using Google AdWords, let’s observe the major importance of the Google AdWords
campaign.
Importance of Google
AdWords
Google is the largest search engine on the Internet, and to
use the Internet as a profit-making source, one needs to use Google. The more
smartly you use it, the more benefits you will reap. Google AdWords makes your
marketing task a whole lot easier by bringing huge per click traffic through
the use of proper keywords. When these keywords convert to business and sales,
the traffic driven from Google AdWords is converted to profit. Many factors
contribute to Google AdWords’ success as a method for Web sites to earn profit.
Keywords are search terms or strings of search terms that when put in the
search box show results relevant to that search. For example, a person
searching for “CAT exam” will get, say, 1000 search results in the search
engine, and the user can click on any of the items to view the results and
details. However, the top search results that come through Google AdWords have
greater chances of visits. On the other hand, Google ads appearing in relevant
Web sites, such as “e-learning materials” showing in one corner of an
educational Web site, have a greater chance of getting visitors through them.
Both these situations come along with the Google AdWords Campaign. Thus, this
campaign is of great importance in bringing relevant clicks and visits to one’s
site.
Google AdWords’ location targeting enhances the importance of
the campaign all the more. Location targeting is one of the most important and
useful components of implementing a successful PPC campaign. This determines in
which location a particular ad campaign will be shown and thus one can
customize ad displays per location. It also disables locations where the ads
need not be displayed. These features that come along with the Google AdWords
campaign highlight its importance for e-business.
Now, after highlighting the importance of Google AdWords,
let’s focus on the reasons behind its use for a successful campaign.
Here are 10 reasons why
you can still use Google AdWords:
1. Small Initial
Investment
This is the major reason why Google AdWords is so popular.
Google AdWords comes with a small initial investment. You need to pay only a
small amount to create an AdWords account; thereafter you can bid on the best
keywords. After creating the Google AdWords account and releasing the content,
the payment is billed after every click. Therefore, with each click, a certain
amount is billed and if no click happens, no amount is billed. In such a case,
Google AdWords comes with assured clicks, and payment is billed only against
clicks. Thus, there is no loss if keywords generated are perfect, and effective
related measures (discussed later in the article) are taken.
2. Defining Budget
This is another important reason why Google AdWords is used.
You can set your own budget with Google AdWords and monitor your budget,
thereby reducing any overspending. After the account is created, the bid for
any keyword is independent of choice. Therefore, any keyword that performs well
can be bid high for better results. And a keyword that does not perform well
and does not bring any profit to the site can be removed from the campaign.
Also, keywords that bring more clicks but less conversion can be removed or bid
with a reduced amount. You can also control your budget during a crisis. At
times, when a site is down, a bid can be reduced in order to control the
defined budget. Thus, defining the budget becomes another essential reason
behind the use of Google AdWords.
3. High ROI
Google AdWords comes with a Return of Investment (ROI). This
means you need to pay Google per click, which suggests your investment is
returned against assured business. Google AdWords increase click through rates
and visits; therefore, there is a greater chance of business. Now, by following
some other rules such as generating the best converting keywords, effective
bidding, a fast loading site, and so on, these clicks can be converted into
profitable business. Therefore, Google AdWords ROI makes people pay only for
business and profit, so evident loss can be controlled.
4. Target Traffic
This is another important and very useful aspect of Google
AdWords that serves as a major reason behind the use of the Google AdWords
campaign. By using this, you can bring targeted traffic directly to a Web site.
As ads are displayed along with a defined title and description, a serious
audience will end up clicking these links and taking a further call to action.
Thus, Google AdWords serves as an effective way of bringing traffic to your
online business. This target traffic can be defined as per location and places
as well. There are options through which you can specify a definite keyword for
a specific location. This increases the rate of visits and conversion, which
improves the business of a site tremendously.
5. Test Marketing
Campaigns
These campaigns are another major reason why you can still
use Google AdWords. Test Marketing Campaigns means using different types of ads
for different keywords. If a certain ad campaign fails, you can use a different
campaign with a different title line and description. For example, the first
marketing campaign can be tested with an exact match, then a phrase match of
the keyword, and so on. Such flexibility in a marketing campaign makes Google
AdWords more usable. You can test marketing campaigns many times without paying
anything extra. Thus, you get many chances to experiment with the right title
line and description for display ads. The same goes for having keywords
included. While good performing keywords can be bid high, low performing
keywords can be bid lower or removed from the marketing campaign. Thus, you get
enough tests to experiment with marketing campaigns, which serves as a major
plus point for using Google AdWords.
6. Instant traffic
This is one of the most important reasons why you can still
use Google AdWords. Google AdWords bring instant gratification or traffic to
one’s Web site. On-page optimization and off-page optimization is very
important for bringing traffic to one’s online Web site. However, all measures
such as link building, on-page optimization, and so on do not come with assured
traffic brought by Google AdWords. Google AdWords showcases relevant ads in
relevant sites and also at the top of search pages, which increases the chances
of clicks and visits, which later convert to business. Google AdWords brings
instant traffic to a site, which would otherwise take a much longer time and
require greater investment. Thus, as it comes with instant gratification
against a certain investment, it becomes an effective way of bringing immediate
traffic to a Web site, which translates into a profitable and successful
business.
7. Tracking success
By using Google AdWords, you can track your success and take
effective measures when required. You can use Get Clicky or Google Analytics to
track the reports of the Google AdWords campaign against keywords. This allows
you to decide on their future steps with regard to a certain keyword or
marketing campaign. Suppose a keyword or a campaign is performing well; you can
track its report and place it prominently with a high bid in future to increase
traffic towards a profit-making business. On the other hand, a keyword or a
campaign that fails to bring expected traffic can be removed for future usage.
Thus, you can track success and failure in real time and decide on calls to
action for future marketing.
8. Targeting ads
locally
Google AdWords offers location targeting for display ads. You
can specify definite display ads for certain locations, which will enable those
particular ads to display exclusively to a particular location. This enhances
the effective use of Google AdWords as it allows you to reach browsers at
local, national, and international level. You can also customize ads in the
local language to make them more useful and prominent for a particular
location. For example, ads that will be displayed in France can be customized
in French, which will have a direct impact on a French audience. By customizing
your ads, you can focus on a targeted geographical audience with focused goals,
which will give you a greater chance of getting instant traffic and business.
Also, customizing ads per the seasons relevant to locations makes them more
effective.
9. Suggested high
volume keywords
Google AdWords does not just display ads, but also suggests
high-volume keywords for an ad campaign that will convert to purchases and a
profitable business. High-volume keywords are those that are searched the most,
so including them prominently in the ads, title lines, and in the description
improve the click rates for the ads. High- volume keywords can be included
keeping in mind the competition. Also, as phrase matches for keywords work
better, such search terms can be included for the ads and the campaign to be
more relevant. This is another major reason why you can use Google AdWords.
10. Improves hands-on
experience
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