List Building – Part of Your Traffic Solution
There are many reasons why you should be focusing on growing your marketing list size for your business and you have likely heard about most of them. Today, however, we’re going to talk about a couple that you likely have not heard about or given much thought and both key metrics for SEO. Everyone likes to talk about list building because of the increased sales and conversions – and indeed, that’s probably the number one reason to do it. But there are two factors that are becoming increasingly important in this post-Panda era of SEO that are often overlooked. Increasing Social Engagement We’ve all heard of the importance of increasing social signals to your site and providing a good user experience to your visitors. Google has talked a lot about the user experience and we have also discussed the fact that you have to pay attention to your user experience metrics. So what are user experience metrics? They are simply the measurements that can be used to express how sa...