Fastidious Technologies Pvt. Ltd.

There are many reasons why you should be focusing on growing your marketing list size for your business and you have likely heard about most of them. Today, however, we’re going to talk about a couple that you likely have not heard about or given much thought and both key metrics for SEO. Everyone likes to talk about list building because of the increased sales and conversions – and indeed, that’s probably the number one reason to do it. But there are two factors that are becoming increasingly important in this post-Panda era of SEO that are often overlooked. Increasing Social Engagement We’ve all heard of the importance of increasing social signals to your site and providing a good user experience to your visitors. Google has talked a lot about the user experience and we have also discussed the fact that you have to pay attention to your user experience metrics. So what are user experience metrics? They are simply the measurements that can be used to express how sa...

It can happen to any business.        A Tweet from an unhappy client that goes viral     A nasty blog post from a disgruntled former employee     An anonymous complaint written by an unscrupulous competitor. On the web, it doesnt really matter if the statements are true or false. Once they are published online, they are picked up by the search engines. It is a sad fact of doing business in the age of the Internet. How do you fight back? You can try to get the people who posted their nasty remarks to remove them, but that doesnt always work. A far better way to go about it is to create a mountain of positive content to offset the negative. It is best to create the content before the negative comments appear online, because a trove of positive content can keep the negative content far, far away from the first page of search results for you or your company. Here are seven ways to bolster your online re...