Fastidious Technologies Pvt. Ltd.

There are many reasons why you should be focusing on growing your marketing list size for your business and you have likely heard about most of them. Today, however, we’re going to talk about a couple that you likely have not heard about or given much thought and both key metrics for SEO. Everyone likes to talk about list building because of the increased sales and conversions – and indeed, that’s probably the number one reason to do it. But there are two factors that are becoming increasingly important in this post-Panda era of SEO that are often overlooked. Increasing Social Engagement We’ve all heard of the importance of increasing social signals to your site and providing a good user experience to your visitors. Google has talked a lot about the user experience and we have also discussed the fact that you have to pay attention to your user experience metrics. So what are user experience metrics? They are simply the measurements that can be used to express how sa...

Oh, the rush of watching a site rises in the rankings – or even just a great piece of content. When you are targeting a set of keywords and doing all you can to get better rankings, having it pay off can be extremely exciting. After all, this is what SEM (Search Engine Marketing) is all about, right? Well, if you said ‘no way!‘ then you are absolutely right. You see, there’s a distinction that needs to be made in both SEM and SEO Service (Search Engine Optimization) that a lot of people gloss over. It’s the fact that the best ranking in the world isn’t going to mean a thing if you aren’t getting clicks on your listing. A beautiful, wildly entertaining multimillion dollar TV commercial that didn’t drive sales would be a similar kind of failure. Marketing is all about getting sales, not just making sure a lot of people see your marketing message. So that’s what we want to talk about today: the importance of actually getting clicks when you are doing SEM. It is, after all, the...

Like technology, marketing is always on the move. This is especially true when it comes to the web where it seems as if new start-ups arise every few months with quite a few smashing their way into the headlines. You might be surprised to learn that it isn’t million dollar Super Bowl commercials or full-page ads in The New York Times that are helping businesses work magic online, it is actually a bit of wizardry we like to call: content marketing. That’s right, more than ever before marketers of all stripes are getting on board with the need for quality content after first a voracious Panda and then a sinister Penguin made us all take notice of Google’s mighty hold over organic search. However, we need to be aware that today’s top content marketing strategies are about a lot more than just attracting Google’s users because today there are more than 2 billion people using the Internet. Yes, a ‘cultural change’ and it is a good idea to remember that this is global culture, n...