Fastidious Technologies Pvt. Ltd.

There are many reasons why you should be focusing on growing your marketing list size for your business and you have likely heard about most of them. Today, however, we’re going to talk about a couple that you likely have not heard about or given much thought and both key metrics for SEO. Everyone likes to talk about list building because of the increased sales and conversions – and indeed, that’s probably the number one reason to do it. But there are two factors that are becoming increasingly important in this post-Panda era of SEO that are often overlooked. Increasing Social Engagement We’ve all heard of the importance of increasing social signals to your site and providing a good user experience to your visitors. Google has talked a lot about the user experience and we have also discussed the fact that you have to pay attention to your user experience metrics. So what are user experience metrics? They are simply the measurements that can be used to express how sa...

For anyone who has ever shopped online, you know the experience is traditionally one that is relatively convenient and that you can often find things which wouldn’t be available in your local area. It turns out, though, that there are a lot more reasons than just these that people decide to hit that ‘Proceed to Checkout‘ button when they are shopping. Whether you are an online shop or not, the information we are about to share with you is most likely going to be helpful because it delves into the psychology of shopping on the web. What you learn here might surprise you and that’s always a good thing. For those involved in online retail right now, there is so much involved in making your store competitive that it is easy to forget some of the core things people want from your business. This article is designed to get you up to speed if you are founding a store or refresh you on the core basics that matter to your customers if you already have a shop set up. For the rest of us, t...